Transform your hair care routine with the luxurious Sol de Janeiro Brazilian Joia Strengthening & Smoothing Shampoo. Infused with the iconic Cheirosa ’62 fragrance, this bottle brings the scent of salted caramel, pistachio, and vanilla to your bathroom, making every wash a spa-like experience. But beyond the delightful aroma, it delivers serious results for fine to medium hair types.
Formulated with SOL Seal Technology and Brazil Nut Oil, this sulfate-free cleanser repairs damaged bonds while protecting against future breakage. It provides weightless hydration without stripping color-treated hair or leaving residue. Clinically proven to reduce damage and fight frizz, it helps restore vital shine to brittle strands. The silicone-free formula ensures your hair feels clean, soft, and healthy-looking after just one use.
For best results, apply from mid-lengths to ends after cleansing, leaving it on for two to three minutes before rinsing. Pair it with the matching conditioner and Milky Leave-in Conditioner for maximum detangling and heat protection benefits. Whether you are dealing with damage or simply want to maintain vibrant color, this vegan and cruelty-free shampoo is a standout choice in luxury hair care.
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- A sulfate-free, color-safe, bond-repairing, weightlessly hydrating shampoo for soft, healthy-looking hair infused with the Cheirosa ’62 fragrance of salted caramel, pistachio and vanilla. Formulated for fine to medium hair types.
- Key Benefits: clinically proven to reduce hair damage, protect hair from future damage, fight frizz, and repair split ends when used with the Brazilian Joia Strengthening + Smoothing Conditioner (sold separately).
- Key Ingredients: SOL Seal Technology is our plant-based microcapsules repair damaged hair and prevent future hair damage in one use like keratin, Brazil Nut Oil is rich in selenium to nourish, help protect and restore vital shine, and Buriti Fruit is brimming with healthy fats to smooth cuticles to fight frizz and strengthen dry, brittle hair
- How to use: Cleanse with the Brazilian Joia Strengthening + Smoothing Shampoo for maximum damage-repairing and hydrating benefits. Apply conditioner from mid-lengths to ends. Leave on for two to three minutes before rinsing thoroughly. Follow with Brazilian Joia Milky Leave-in Conditioner (sold separately) before styling to detangle, fight frizz, hydrate, and heat protect. 
- Additional: Our formula is PETA certified vegan and cruelty free, color safe, sulfate free, and silicone free. The formula is good for color treated hair, damaged hair, fine hair, medium hair, and Brazilian Bum Bum Cheirosa 62 scent lovers.
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